A funnel in project management is a framework used to track how user, customers and outcomes move through a series of stages towards a desired outcome.
My friends and I are currently building an EMR (Electronic Medical Records) application for hospitals. Our goal is to get doctors to adopt to our product. In this case, a funnel may look like the following:
How Does A Funnel Help Achieve Project Sucess?
Funnels help project managers make decisions using measurable outcomes rather than assumptions.
For example, 400 out of 600 doctors complete onboarding:
Using the conversion rate, project managers can then make decisions to improve user and business outcomes.
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