1 and 10 posts in LinkedIn would portray terms GTM strategy and/or GTM engineering. This post is my best effort to understand what GTM strategy & GTM engineering is.
GTM stands for go-to-market. GTM strategy is all about finding the right customers, communicating your value, acquiring them efficiently and building a sustainable business be it products or services.
“How is this different from traditional marketing?”, might you ask. Marketing is a component of GTM strategy.
Let us understand with an example. Imagine you are starting an agency offering software development services.
In traditional marketing way, you would create a website showcasing your services, improve SEO, publish blogs and create Google Ads targeting business.
With GTM strategy, you would first answer questions like who your target audience is, your ideal customers, their problem, your value proposition, pricing, acquisition channels, sales process, delivery strategy, success metrics, etc.
Answering the above questions would then help you determine what marketing campaigns to run and to whom.
GTM engineering is the practice of using software engineering, automation, AI and data to help a business to acquire customers, increase sales and grow revenue.
