Cohort is a way of grouping people, projects so one can manage, observe, compare their progress over time.
Imagine this scenario — a SaaS application onboarding customers each month. In this case, a cohort can be customers signing up to the SaaS every month. That may mean 100 customers signing up in January, 150 customers joining in February and 200 customers signing up in March.
You can then measure how each cohort performs. So, you can track retention, engagement, conversion and feedback, etc.
Why Is Cohort Important In Project Management?
Cohorts allow project managers to understand how specific groups perform overtime. Project managers can then measure progress, identify problems early, compare performance, improved decision making and evaluate improvements.
You can see how cohorts can help improve retention in a SaaS using the chart above.
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